There's always a reason to come back.
A recurring programming calendar for Boring Bodega. Four signature series plus seasonal socials, curated by Neighborhood Social.
Random events create one-time visits.
Recurring series create habits.
The strategy is to build recognizable programming properties that people learn, remember and plan around, so Boring Bodega becomes a place with a rhythm instead of a place with an occasional event.
Neighborhood Social is the partner developing and curating that ecosystem: concept, vendor and partner recruitment, programming design, promotion, event-day operations and breakdown.
01 · Awareness
People learn the property by name and by rhythm.
02 · Repeat visitation
A reason to return every week, not every quarter.
03 · Food + beverage
Programming keeps people on property longer.
FOUR SERIES. AT THE BODEGA.
Each series carries its own identity and its own audience, but all of them read as one place. Tap any series for the full concept.
Proposed Fall + Holiday Programming
Six markets at Hyperloop Plaza, October through January. See every date, what each market includes and how the work is split on the full calendar.
Oct 17
Oktoberfest Fall Market
Nov 7
Fall Farmers Market + Live Music
Nov 21
Friendsgiving Market + Community Giveback
Dec 5
Christmas at the Bodega
Dec 19
Last Minute Holiday Market
Jan · TBD
New Year Wellness Market
BORING BODEGA
AFTER DARK
The Bodega doesn't have to close when the workday ends.
A rotating series of evening experiences designed to give the surrounding community something to do, somewhere to go and a reason to keep coming back.
From dance lessons and cooking classes to date nights and ticketed experiences, After Dark turns the Bodega into an evolving social destination.
ONE SPACE./A DIFFERENT REASON TO COME BACK EVERY WEEK.
DANCE LESSONS
Movement, music and a reason to stay awhile.
COOKING CLASS
Hands-on experiences built around food and community.
DATE NIGHT AT THE BODEGA
An easy local night out without driving into Austin.
ART AUCTION
Local artists, collectors and community in the same room.
Rotating Series
Evenings + select weekends
Built to support ticketed experiences
Certain After Dark programming can generate revenue through ticket sales, partnerships, food and beverage, vendors or sponsorships while bringing additional traffic into the Bodega.
Programming that pays for itself.
The four recurring series stay free and open to the public. Select After Dark editions are ticketed so the calendar can fund itself instead of running on a marketing budget.
Social
Open programming, entry-level classes, trivia and comedy formats. Food and drinks purchased on site.
Class
Instructor-led editions such as salsa, two-step or paint + pour, typically with one drink included.
Experience
Hands-on couples formats such as pasta + wine or cocktail class, with food and drinks in the ticket.
Signature Night
Chef's table, art auction nights and limited-seat cultural evenings with a full menu and programming.
Sample pricing. Final ticket structure and revenue share set in agreement.
Higher-concept nights for later.
Special editions that extend the After Dark format once the core series is established.
TEXAS NOW
Emerging Texas artists.
ART + AUTOMOTIVE
Automotive photography, design, sculpture and motorsport culture.
THE FUTURE AUCTION
Technology, futurism, experimental art and industrial design.
ART FOR IMPACT
An auction benefiting a selected community organization.
Concepts for future seasons. Artists, charities and formats are not confirmed.
BYO Pumpkin.
Carve with your neighbors.
A large community carving experience at Boring Bodega. Fun, contemporary and social rather than a children's Halloween carnival. Long communal tables so strangers and neighbors end up sitting together, hundreds of pumpkins, string lights, music and food. Guests bring their own pumpkin or reserve one in advance through the event.
Alternate name: THE GREAT BODEGA PUMPKIN CARVE. Built to become an annual signature October experience if the first year performs.
Programming
- Long communal carving tables
- Pumpkin decorating for younger children
- DJ or live acoustic music
- Fall food specials and seasonal Bodega drinks
- Costume moments and a family photo installation
- Carving competition with neighborhood teams
- Best pumpkin awards, kids and adult categories
- Local makers
The rest of the year
Fall
- BYO Pumpkin
- Harvest Market
- Fall After Dark
Winter
- Holiday Makers Market
- Gingerbread Build-Off
- Holiday After Dark
Spring
- Plant + Grow Weekend
- Spring Farmers Celebration
- Outdoor Wellness Series
Summer
- Summer Nights at the Bodega
- Family Field Day
- Water-Themed Kids STEM
The same building, programmed differently.
Support Your Farmers
Tents along the gravel edge and out onto the lawn, seating and food under the canopy.
Rain plan / winter market
The same market moved inside the hall, two aisles down the open floor.
Wellness Saturdays
Mats on the lawn, coffee and matcha under the canopy, plunge and recovery on the concrete.
STEM at the Bodega
Long build tables inside, mentors and companies at the demo end.
Bodega After Dark
Lights down, candles on the tables, live music and a dance floor.
COMMUNITY IS THE METHOD. EXPOSURE IS THE OUTCOME.
Each series brings a different audience to the property at a different time of the week.
Support Your Farmers
Weekly daytime traffic
Wellness Saturdays
Lifestyle consumers
STEM at the Bodega
Families and schools
Bodega After Dark
Nighttime traffic and ticket revenue
Seasonal Socials
Cultural moments and traditions
MORE REASONS TO VISIT
MORE REPEAT TRAFFIC
MORE TIME ON PROPERTY
MORE FOOD + DRINK SALES
GREATER AWARENESS OF BORING BODEGA
A THIRD SPACE PEOPLE ACTUALLY USE
A clear division of responsibility.
Neighborhood Social develops and curates the programming ecosystem. Boring Bodega provides the space, the food-and-beverage anchor and the operational foundation.
Neighborhood Social
- Concept and creative direction
- Vendor and partner recruitment
- Programming design
- Promotion and communications
- Event-day operations and breakdown
Boring Bodega
- The venue and existing infrastructure
- Food, beverage and seating
- Staff coordination
- Permits and property compliance
- Revenue from F&B and agreed ticket share
Don't just give people a place to go.
Give them something to look forward to.
Neighborhood Social × Boring Bodega
A new rhythm for the Bodega.